Bluestone’s Jessie Waks featured in Twin Cities Business on dementia care 

Twin Cities Business featured Jessie Waks, senior vice president and head of primary care, on Bluestone’s leadership in addressing the growing dementia care crisis. The story also recognizes Bluestone as one of the first providers in the country selected to participate in Medicare’s GUIDE model (Guiding an Improved Dementia Care Experience). 

In the article, Waks highlights gaps in traditional dementia care, including that many patients never receive a clear explanation of their diagnosis. She also underscores Bluestone’s commitment to caring for patients where they live — helping them remain at home, where quality of life and health outcomes are often better. 

To support this commitment, Bluestone’s participation in the GUIDE model has provided essential resources needed to expand our care teams. “[GUIDE] gave us another revenue stream to hire additional care team members and fill some of the gaps that even we aren’t able to meet just within primary care,” Waks says. “Now, we have more staff to be able to deploy to the patient’s bedside, in addition to the primary care provider who is servicing the building.” 

Bluestone began offering these expanded services in 2025, providing caregivers with a level of support that goes far beyond a traditional doctor’s visit. Key benefits include dedicated care navigators, 24/7 support and financial assistance for caregivers — resources that help patients stay in their homes while allowing clinicians to focus more time on medical care. Learn more about Bluestone’s GUIDE benefits, eligibility and enrollment here. 

Waks highlights the value of a care model like Bluestone’s designed to bring stability, minimize disruption and reduce the transitions that often add confusion and stress for people living with dementia. At its core, the goal is making sure no one navigates this journey alone. 

Read the full Twin Cities Business article: